Phillip Morris Research Paper Example | Topics and Well Written Essays - 2750 words

Phillip Morris - Research Paper Example This does not only mean changing the Company’s name to Altria, but it also includes changing the status quo of the Company for the purpose of preparing it for efficient performance. Some of the procedures employed by Philip Morris to transform its operations include: (i) change of organizational culture—which means that the Company has liaised with its business partners and urged them to act according to laws and standards in their respective countries; (ii) Philip Morris requires broad re-branding—this will help the Company to create a new image for itself and its tobacco products. Customers as well as societies would be able to perceive the changes in the Company’s way of operations: (iii) instituting efficient internal organization policies will help the Company’s employees to easily associate with the Company’s visions and missions. The internal policies would detail the Company’s responsibilities to its adult customers, societies and governments. Employees of the Company need to be constantly reminded of their loyalty and duties to abide by the Company’s programs for family development. Once the Company has implemented all the techniques for re-branding, it is possible for Philip Morris to win back its customers and assume its former status as one of the best tobacco-producing companies in the world. But failure to implement these procedures will leave the Company vulnerable to further disgrace caused by the lawlessness of its global business partners. Philip Morris USA is a tobacco Company that prides itself on good management and financial disciplined. The Company demonstrates high level of respect for quality, both in the products it produces and the society Philip Morris is located. Some of the strongest features of the Company include but not limited to: (i) investing in leadership that would become efficient in handling all the problems affecting the Company; (ii) partnership with the society in a way that the Company

International Media Communication Research Paper

International Media Communication - Research Paper Example With the free flow of information in the international arena, where the participants in the other countries now possess better accessibility to the facts and issues faced by the neighboring countries, the international media communication channels such as the news media are often criticized of being influenced by the socio-cultural and political biases or else raising the risk of ‘false consciousness’ and even ‘racial stereotyping’ (Barnhurst, 2005; Media Monitoring Project, 1999). Based on these aspects, the discussion henceforth will intend to illustrate and critically review two news stories presented from distinct ideologies by two international media channels, the Fox News of the United States and The Guardian of the United Kingdom. The stories have been selected based on the same issue, the recent support of President Mr. Barack Obama of same-sex marriages in the United States. Background of the Story: President Obama’s Support of Same-Sex Marri age Same-sex marriages have long been under critical scrutiny by social and political institutions in the United States. Even though six states of the geopolitical region of the United States, including Massachusetts, Connecticut, New Hampshire, and New York, have legally permitted the performance of same-sex marriages, the federal law yet restricts the act to be accredited openly in the American society. Apparently, the depiction of agreeability or vice-versa of the legal approval for same-sex marriages has emerged to be a base for distinction between social groups. In the social context of America, the polarization based on same-sex marriage accreditations has been apparent since the implementation of the policy measure â€Å"Don’t Ask, Don’t Tell† by the former President Mr. Bill Clinton in the year 1992. This policy measure placed emphasis on restricting the open depiction of homosexual behavior, especially within the military base (Singer, 2008). This polar ization in the American society has become more perceptible with the statement in favor of homosexual marriages made by the President Obama to the ABC News. In his words, â€Å"...I’ve just concluded that for me personally it is important for me to go ahead and affirm that I think same-sex couples should be able to get married† (Klein, 2012). This particular appraisal by the current President of the United States attracted a mass attention not only in the national context but also from the international horizon, making an obvious presence in the international media channels. Recently, after being aired in the news media, the support of Mr. Barack Obama came reverberating in the Fox News as well as in The Guardian, the former being a renowned tabloid in the United States and the latter in the United Kingdom. However, in both the narratives a distinct ideology can be examined in the course of illustrating the statements connoted by the American President. Where the narra tion or the story portrayed by the Fox News can be identified as highly