Customer value and Services

Questions:1. What is a product and how potful product planners build client set?2. discover and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of operate. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a grocery store fundament for attention, acquisitions, use, or consumption that strength satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings sympathize with for to nodes. This offering becomes the basis upon which the company builds profitable customer relationships. A company?s market offering often includes match tangible goods and services. At one extreme, the offer may harp are pure tangible goods, such as soap, toothpaste, or salt ? no services a ccompany the product. At the differently extreme are pure services, for which the offer consist in the beginning of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services plurality are possible. Today, as products and services become more commoditized, many another(prenominal) companies are moving to a level in creating cherish of their customers.

To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by eventually consumer! s for personal consumption:a) Convenience products: are consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes laundry detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers mail service them in many locations to make them readily available when customers deal them. b) Shopping products:... If you want to get a full essay, guild it on our website: BestEssayCheap.com

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